Visualization startup raises $100M in Series B

  • French visualization startup Nfinite has raised a $100m Series B round from Insight Partners.
  • It allows retailers to design 3D catalogs and product visualizations through its platform.
  • Check out the 7 slide deck that Nfinite used to raise the new capital.

A startup that enables e-commerce retailers to design 3D product visualizations has just raised $100 million in a round led by Insight Partners.

French company Nfinite has developed a platform to organize and manage 3D models and digital catalogs that give consumers a better picture of the product they are buying. The company claims that “classic photography” is outdated when it comes to e-commerce.

Alexandre de Vigan, the CEO of Nfinite, said that many e-commerce sites lack an interactive element in their operation.

“The retail experience we have online lags behind the immersion, personalization and visualization that consumers expect,” he said.

Retailers can digitize their catalogs and turn 2D information into 3D designs using Nfinite’s SaaS tool, which uses CGI technology. These visualizations can be shared through omnichannel platforms, from websites to social media sites, to web3 apps, and can also be downloaded in JPEG format.

Currently, Nfinite offers subscriptions for a certain set of visuals, but de Vigan said he sees value in eventually providing access to unlimited visualizations.

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The startup’s SaaS tool translates 2D information into 3D visuals in CGI.

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Its customers include the French grocery chain Leclerc and consumer chains such as La Redoute.

A rise in interest in the metaverse coupled with an exponential boom in global e-commerce last year has led to increased investor appetite for the startup, according to de Vigan.

“We had a lot of market opportunities that came in last year, and the FOMO around the metaverse made it a big thing,” he said.

The round was led by New York-based private equity firm Insight Partners, which previously backed education marketplace Udemy and e-signature platform DocuSign, with participation from existing investor USVC.

The startup has “incredible growth potential” and “is redefining the e-merchandising space with a platform that enables high-quality visual content to be produced at scale,” said Rebecca Liu-Doyle, chief executive of Insight. Partners.

With the cash injection, Nfinite will focus on developing its technology so that features can be scaled and integrated into global software systems, and grow its marketing teams in the United States.

Check out the 7 slide deck used to raise the fresh funds.