Imagine any surfer you want. Now imagine an artist. Did the same name come to mind? There is a good chance that it is. With captions George Greenough and Rick Griffinnowadays Dave Rastovich, Ozzy wrong and Thomas Campbell, it’s as if surfing is different from physical activities with such a culture of creation woven into the activity itself. Whether it’s shaping, filming, making music, or drawing cartoons depicting classic programming situations, creativity is at the heart of surf culture.
Let’s start with the fact that many surfers are creative. Take JJ Wessels, a modern-day longboarder and artist, for example, who says working with his hands is an integral part of his existence. Whether he surfs or collaborates with surf brands, creativity allows him “cultural freedom”. This is the case with most surfers: the creative energy is only increased by diving into the ocean.